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APEC Workshop on Using Market Research to Develop Effective IPR Campaigns
12-14 December 2007, Singapore

The IP Office of Singapore (IPOS), together with the Hong Kong Intellectual Property Department (HKIPD) and IP Australia, hosted a workshop for PE&A practitioners of IP Offices in December 2007. A key focus of the workshop was to share information and practical experiences on combating online piracy as well as using market research to develop effective IPR campaigns. Over 75 representatives from 18 APEC member economies as well as local and regional IP related organisations attended this APEC-funded workshop, held at the Intercontinental Hotel in Singapore.

This interactive workshop provided a valuable opportunity for IP offices to learn and share experiences on effectively using market research in both the planning and evaluation of IPR-focused public education and awareness campaigns. An outcome of this workshop was development of a Market Research Guide, which provides IP offices of APEC member economies with a simple and useful reference tool when conducting market research.

Workshop Programme

Speaker's Profiles

Workshop Presentations

Day 1 - Tackling ongoing and emerging piracy activities

Theme 1: Traditional Forms of Piracy vs Emerging Forms of Piracy – The Worldwide Phenomenon

  1. Mr Denis Croze – Acting Director-Advisor, Copyright & Related Rights Sector, WIPO, Switzerland
    Presentation


  2. Mr Fabrice Mattei - Managing Director, Rouse & Co International, Thailand
    Presentation | Notes


  3. Mr Tim Dwyer - Senior Anti-piracy Investigator, Microsoft Singapore
    Presentation

Theme 2 (part 1): Online Counterfeiting and Piracy – New Challenges, New Strategies from the Perspective of Business Entities

  1. Mr Wong Siew Hong, Director, Infinitus Law Corporation, Singapore
    Presentation


  2. Ms Yen Ong, General Manager (Asia), Soundbuzz Pte Ltd, Singapore
    Presentation


  3. Mr Tod Cohen, Vice President Government Relations & Deputy General Counsel, eBay, Asia Pacific Region
    Presentation

Theme 2 (part 2): Online piracy – New Challenges, New Impact from the Perspective of Industry Associations

  1. Mr Cyril Chua - Entertainment Software Association [ESA], Singapore
    Presentation


  2. Mr Ang Kwee Tiang - Regional Director (Asia-Pacific), International Confederation of Authors and Composers Societies [CISAC], Singapore
    Presentation

Theme 2 (part 3): Online Piracy – New Challenges, New Policies from the Perspective of Government Policy-Makers

  1. Ms Pancy Fung, Assistant Director, Intellectual Property Department, Hong Kong, China
    Presentation


  2. Ms Helen Daniels, Assistant Secretary, Copyright Law Branch, Attorney-General’s Department, Australia
    Presentation


  3. Mr Alvin Sim, Deputy Director, Legal Policy and International Affairs Department, Intellectual Property Office of Singapore
    Presentation

Theme 3: Online piracy – Using Public Education and Awareness to Combat Online Piracy

  1. Ms Jennifer Chen, Deputy Director, Public Outreach Department, Intellectual Property Office of Singapore
    Presentation | Video


  2. Ms Dongbi Kim, Deputy Director of the International Organization Team, Korea Intellectual Property Office
    Presentation | Video


  3. Ms Marcela Orozco, Head of Intelligence, Direction of Intellectual Property Protection, Mexico
    Presentation
Day 2 - Conducting effective market research on IPR awareness and sharing of best practices
  1. Review of the Project
    Presentation

Theme 4 (part 1): Using Market Research to Your Advantage - The Basics

  1. Mr Peter Baldwin, Managing Director, Intercedent Asia, Singapore

Theme 4 (part 2): Using Market Research to Your Advantage - Making Sense of Your Research

  1. Mr Peter Baldwin, Managing Director, Intercedent Asia, Singapore
Day 3 - Market Research

Theme 5 (part 1): Market Research – The WIPO Experience

  1. Mr John Tarpey, Acting Director of Public Outreach and Communications Division, WIPO
    Presentation

Theme 5 (part 2): Market Research – The Pilot Economy Experience (Panel Discussion)

  1. Ms Jenny Wong, Head, Marketing Division, Intellectual Property Department, Hong Kong, China
    Presentation


  2. Mr Peter Willimott, Director, Marketing & Customer Engagement, IP Australia
    Presentation

Theme 6: Heading into the future – Getting Prepared for More Challenges Ahead

  1. Mr Matthew Forno, Director, International Cooperation, IP Australia
    Presentation
  
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